Of course. We speak to our members constantly to make sure our products and services are providing the very best support that meets the needs of their schools/trust. The feedback we refer to has come in anecdotally over the years through many forms:
- Through member service - we speak to members day in day out and work to support them in their use of our services to make sure they’re getting the most value out of their membership
- Through market research - we have a dedicated team here at The Key who regularly conduct interviews and focus groups with members (and indeed non-members). This helps us stay on the pulse of member needs and makes sure the services we provide are supporting the current sector challenges
- Through NPS - conducted via ongoing surveys, this is a measure of how happy our members are with each of our products, and whether they would recommend us to another school/trust
- Finally, our product and content teams also speak to our members regularly, either in sourcing insights for practical guidance, case studies or stress-testing new product ideas before we launch them. Our product team also regularly reviews usage levels across all our products to make sure they are delivering value to schools.
